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READ A WOMAN
Rio Grande do Sul Public Library

Female authors have always faced a massive gender gap in terms of getting their their work read. Especially when it comes to literary classics. In the past, some women had to use male names just to get their books published. In Brazil, over the last 50 years, more than 70% of books published by major Brazilian publishers were written by men.

In partnership with the Rio Grande do Sul Public Library, we created the project #ReadAWoman to change this story. We hacked the visibility of male authors and turned their books into recommendations of works written by women.

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With the help of media companies that
donated ad spaces, we took the campaign
to the streets, with zero media investment.
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