Jim Beam No. 1 Bourbon was born from the challenge of reimagining the world’s number one bourbon through a cultural lens. In a tropical country like Brazil, refreshment isn’t a trend,it’s behavior. The campaign taps into this insight to Brazilianize bourbon consumption, showing that Jim Beam goes far beyond the traditional serve and naturally adapts to refreshing recipes, moments, and climates.
By blending global leadership with local creativity, Bourbon No. 1 turns tradition into versatility, expanding consumption occasions and proving that even the most iconic bourbon in the world can be light, refreshing, and enjoyed the Brazilian way.